Curriculum Vitae

Creative Director

I LIKE VISUALS GmbH

• Creative leadership Leads the creative direction of the studio, from the first idea to the finished work
• Concept development Develops concepts and campaigns and defines their visual language
• Team direction Directs designers and external specialists and keeps quality consistent across projects
• Client work Presents and defends creative strategy to clients, from pitch to delivery

Independent Creative Strategist

Berlin

• Strategic consulting Led spatial design strategy for hospitality and retail clients, focusing on scalable design systems
• Technical development Created architectural specifications and product design guidelines for modular construction projects
• Professional advancement Completed Storytelling Essentials (NBCU Academy, 2024) to enhance client presentation capabilities
• Mentorship Coached emerging architects and designers on portfolio development and technical skill advancement

Cabin Production Lead

StayRaus GmbH

• Technical scaling Led design and technical execution of a 375 % cabin fleet expansion (8 → 38 units)
• Modular design system Developed standardised cabin specifications, reducing setup time from 8 h to 3 h per unit
• Supply chain optimisation Managed vendor relationships across 12 suppliers, achieving a 21.1 % procurement cost reduction
• Quality assurance Established technical standards and on-site execution protocols, ensuring consistent build quality
• Cross-functional coordination Managed the interface between Real Estate, Construction and Operations teams
• Process innovation Designed an installation methodology improving daily capacity by 200 % (1 → 3 units/day)

Senior Art Director

Denttabs GmbH

• Spatial brand integration Developed comprehensive POS systems, exhibition designs and retail environments
• Technical optimisation Achieved a packaging cost reduction of more than 70 % through material specification and design simplification
• Brand architecture Extended CI guidelines to spatial applications, including signage, fixtures and environmental graphics
• Retail presence Created point-of-sale solutions resulting in nearly tripled shelf visibility and brand recognition

Freelance Creative Consultant

Globus Holding GmbH & Co. KG

• Strategic transformation Initiated a company-wide rebranding through comprehensive market analysis and executive presentation
• Data-driven redesign Redesigned the hypermarket customer experience based on behavioural insights and market research
• Portfolio optimisation Repositioned non-food private label offerings, contributing to enhanced market competitiveness
• C-suite strategic advisor Managed confidential strategic projects for one of Germany’s largest retail groups

Founder, General Manager & Product Developer

ALLAY Germany UG, Berlin

• Rapid product launch Brought the debut wristwatch from concept to market within 6 months, establishing a new revenue stream
• Quality excellence Maintained a customer return rate below 2 % through rigorous quality control and premium design standards
• Cost optimisation Reduced outsourcing costs by 70 % by developing in-house capabilities (video, photography, web design, SEO/SEA)
• Multi-disciplinary leadership Wore multiple hats in a start-up environment while maintaining design quality

Brand Experience & Spatial Designer

ProSiebenSat.1 Media SE

• Large-scale spatial design Conceptualised and executed 50+ brand environments and experiential spaces (100–4,000 capacity)
• Technical innovation Streamlined construction processes by 30 % through advanced 3D modelling and spatial planning
• Client engagement Achieved a 45 % increase in audience engagement through spatial and experiential design solutions
• Premium execution Delivered broadcast-quality installations for ABOUT YOU, O2, ProSieben and Kabel Eins under strict deadlines
• Project management Maintained a 92 % client satisfaction rate while managing complex technical requirements and tight schedules

Cand. M.A. in Design

London School of Design and Marketing, London

Fundamentals of Journalism

NBCU Academy, New York

B.A. in Architecture

UAS Munich

Cand. B.A. in Architecture

UAS Kaiserslautern

Abitur

Helmholtz Gymnasium Zweibrücken