ProSiebenSat.1

From August 2012 to August 2019 I designed brand spaces at ProSiebenSat.1 Media SE as Brand Experience & Spatial Designer — for ProSieben, Kabel Eins, O2 and ABOUT YOU, for trade fairs, presentations and award shows. My work ran from the spatial concept through 3D planning and technical drawings to supervision on site.

The task: broadcast quality under time pressure

Television brands live on screen. Their events, however, take place in real halls, with tight build times and in front of cameras. Every space has to work in the room, in the camera’s frame, in photos and on social media at the same time. And it has to stand by the evening, whatever goes wrong the night before.

The decision: plan modularly, draw precisely

Instead of reinventing every stand, I worked with recurring components and dimensions and built each event in advance as a detailed 3D model. The model wasn’t a presentation but a tool: the crews knew what to expect, and surprises happened on screen rather than in the hall.

The process: the ABOUT YOU Awards

The biggest of these tasks was the ABOUT YOU Awards. In 2019, as part of the creative direction and spatial design team, I helped shape the spatial identity of that edition: developing stage and backdrop, the routes and camera moments between red carpet, seating and stage, and the interplay of material, light and projection within the broadcast frame. An award show is a live event, a TV programme and a brand appearance at once, and every surface has to serve all three. Our aim was a space that steps back and shows the people on stage — with clarity in the detail rather than volume.

The result

In seven years, more than 50 brand spaces were created for 100 to 4,000 guests. The modular approach and precise 3D models cut construction time by 30 %. I took with me a feel for tempo, modules and narrative in space, and the experience that restraint is a strength even in spectacle.